The “U” in UXD: Conducting Field Research to Understand Users’ Needs, Goals, and Behavior

NOTE: This event has been rescheduled for Thursday, March 28, 2013
Date: Thursday, March 7, 2013

Time: 4:30 – 5:30 pm

Location: M-501/M-502, School of Management Bldg, Simmons College, 300 The Fenway, Boston, MA

User Experience Design (UXD) is an approach to design that focuses on the needs, goals, and behaviors of the intended users. An essential part of the UXD process involves conducting field research with the target users to gather requirements, inform the design, and maximize usability. Whether one is designing a product, service, web site, information space, or process, user research helps create a foundation for success.

In this session, L Hood will discuss how to plan and carry out user research and provide an overview of field methods such as ethnographic studies, contextual inquiry, collaging, and roundtable usability testing.

Speaker: L Hood, Sr Manager of UXD and Information Design at ACI Worldwide, has been practicing UXD for 13+ years and has conducted hundreds of user research sessions with users all over the world. She has an M.A. in Technical & Professional Writing from Northeastern University, an M.S. in Human Factors in Information Design from Bentley University, and is in her first semester in the M.S. in Library & Information Science program at Simmons College.

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