{"id":801,"date":"2014-03-14T14:29:36","date_gmt":"2014-03-14T18:29:36","guid":{"rendered":"http:\/\/slis.simmons.edu\/blogs\/asist\/?p=801"},"modified":"2014-03-14T14:29:36","modified_gmt":"2014-03-14T18:29:36","slug":"lunch-byte-320","status":"publish","type":"post","link":"https:\/\/slis.simmons.edu\/blogs\/asist\/?p=801","title":{"rendered":"Lunch Byte 3\/20"},"content":{"rendered":"<h3><a href=\"http:\/\/slis.simmons.edu\/blogs\/asist\/files\/2014\/02\/lunchbyte2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-791\" alt=\"lunchbyte2\" src=\"http:\/\/slis.simmons.edu\/blogs\/asist\/files\/2014\/02\/lunchbyte2.jpg\" width=\"857\" height=\"425\" srcset=\"https:\/\/slis.simmons.edu\/blogs\/asist\/files\/2014\/02\/lunchbyte2.jpg 857w, https:\/\/slis.simmons.edu\/blogs\/asist\/files\/2014\/02\/lunchbyte2-300x148.jpg 300w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/a><\/h3>\n<h3>Lunch Byte:\u00a0<b>What All Librarians &amp; Information Scientists Should Know About Search Engine Optimization (SEO)<\/b><\/h3>\n<p><span style=\"font-family: Arial\">Want to learn the latest and greatest search engine optimization tactic? Just go to Google and type in that keyword phrase. Flavor-of-the month SEO exists. And organizations that game the commercial web search engines will continue to pollute web search results with substandard listings.<\/span><\/p>\n<p>That being said, it is easy to see why the SEO industry has a shady reputation.<\/p>\n<p>Nevertheless, search engine optimization is important for a website\u2019s and an intranet\u2019s overall findability. If you properly optimize your website for Google, Yahoo, and Bing, the \u201caboutness\u201d of your web documents (pages, videos, images, etc.) will be clear to both humans and machines \u2013 searchers and search engines.<\/p>\n<p>Search-engine friendly websites are websites that are designed, organized, labeled, and written for\u00a0<i>people who use<\/i>\u00a0search engines. What do librarians, information architects, and academic professionals need to know about building search-engine friendly websites?<\/p>\n<p>In this webinar, SEO pioneer and veteran Shari Thurow will show you:<\/p>\n<ul>\n<li><span style=\"font-family: Arial\">The role of keywords in site navigation and labeling<\/span><\/li>\n<li><span style=\"font-family: Arial\">4 searcher goals\u00a0<\/span><\/li>\n<li><span style=\"font-family: Arial\">Aboutness and information scent<\/span><\/li>\n<li><span style=\"font-family: Arial\">The role of metadata in SEO\u00a0<\/span><\/li>\n<li><span style=\"font-family: Arial\">How to ensure that search engines have access to desired content<\/span><\/li>\n<li><span style=\"font-family: Arial\">How to ensure that search engines\u00a0<i>don\u2019t<\/i>\u00a0have access to\u00a0<i>undesirable<\/i>\u00a0content<\/span><\/li>\n<li><span style=\"font-family: Arial\">Common myths &amp; misconceptions<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lunch Byte:\u00a0What All Librarians &amp; Information Scientists Should Know About Search Engine Optimization (SEO) Want to learn the latest and greatest search engine optimization tactic? Just go to Google and type in that keyword phrase. Flavor-of-the month SEO exists. And organizations that game the commercial web search engines will continue to pollute web search results [&hellip;]<\/p>\n","protected":false},"author":247,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18928,49],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-lunch-bytes","category-news"],"_links":{"self":[{"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=801"}],"version-history":[{"count":3,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=\/wp\/v2\/posts\/801\/revisions\/843"}],"wp:attachment":[{"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/slis.simmons.edu\/blogs\/asist\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}